Salming Sports was founded in 1991 by Swedish ice hockey legend Börje Salming. After a successful NHL career, he returned to Sweden and established the company with the goal of creating high-quality sports equipment, initially focusing on sports underwear.
Shortly thereafter, the product range expanded to include equipment for both ice hockey and floorball – a strategic move that would become highly significant for the brand’s future.
Since then, Salming Sports has developed into a leading name in floorball equipment and sportswear, with a strong presence in both the Swedish and international markets.
The company’s products are characterized by technical innovation, thoughtful design, and high functionality.
Salming’s development over the years:
- 1991 – Salming Sports AB is founded by Börje Salming. The first products are sports underwear.
- 1998 – The product range expands to include floorball sticks and equipment, quickly becoming a success.
- 2016 – Vätterledens Invest AB acquires the trademark rights to Salming.
- 2019 – Joakim Sandin, previously a salesperson within the company, is appointed CEO.
- 2022 – The company reaches a turnover of approximately SEK 70 million.
- 2022 – Börje Salming passes away, but his vision lives on in the brand’s DNA.
Popular stick series from Salming
Salming has developed several stick series that have become favorites among floorball players at all levels. Each series offers unique characteristics suited to different playing styles.
Blade models from Salming
Salming has also launched a range of blade models that contribute to improved ball control, precision, and shooting power.
Salming goalkeeper equipment
For floorball goalkeepers, Salming offers a specially developed series focused on mobility, protection, and comfort.
- E-series – Designed to provide maximum freedom of movement and protection in intense match situations.
Salming for the players of tomorrow
All Salming products are created with a clear goal – to help athletes perform at their very best. The combination of functionality, design, and innovation makes Salming a natural choice for players who want to take their floorball to the next level.
Salming is also strongly committed to continuing the development of the sport, with a focus on accessibility, quality, and the future of floorball. Börje Salming’s spirit lives on – in every stick, every jersey, and every step on the court.
